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Libra Financial Services is a totally independent South African financial services company, that focuses on the development of innovative products and solutions for our clients. Our main activities are in the personal financial planning, employee benefits, medical aid and investment fields offering insurance and investment products.

We are committed to providing professional, detailed and objective financial planning expertise. This is achieved through a totally independent representation of the major life assurance companies, healthcare groups, merchant banks, pension funds, unit trust and investment companies. Libra Financial Services has invested extensively in state-of-the-art information technology, including a sophisticated, yet user-friendly customer relationship management system (CRM). Together with the qualified personnel employed in key departments, the overall product and service offering from the company ensures that all clients receive the most suitable and affordable financial planning services available today. In addition, we have associations with companies that provide related services in the fields of short term broking, tax and accounting service, legal and estate administration, property bond origination and stockbroking firms.

Established in May 1996, Libra Financial Services' clients can rely on the formal training and substantial experience of our staff and, of course, a proven track record. Manager and owner Dion A. Steyn holds qualifications in Business Management and is an associate member of the Financial Planning Institute of South Africa, formerly known as the Institute of Life and Pension advisers. Dion also sits on the Employee Benefits Committee of the Financial planning Institute of South Africa. He has been intimately involved in the financial services industry for over 23 years.
Libra Financial Services currently advises 11 corporate and 175 private clients with assets exceeding R160 million


The FSP is proud to also be a member of Joint Ventures with certain organisations in the Financial Services and related industries where unique and very valuable products and services are offered to the corporate market via Niche Retail Banking , Short Term Insurance , Healthcare , Lifestyle and Reward partners with excellent track records and capabilities.

  • Great people
  • Innovation and positive spirit
  • Competent leadership
  • Pro-active, comprehensive and accuracy
  • Client Focused